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Here is How Amazon Put Borders Out of Business

Writer: Shawn JonesShawn Jones

The only way I’ve ever marketed is around lifetime value, and percentage of total wallet spend. Yes it starts with having a great product, but it is also about being

 

able to tell your story in the context of the world you’re living in. Some people don’t acknowledge that world. Those people don’t eat.

 
 
 

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